On the evening of 8th July, a 24-hour tube strike hit London,
causing chaos for thousands of commuters who may not have been lucky
enough to escape the office early enough in order to avoid the mad rush.
As with any major event in London, it didn’t take long for social media to jump on the band wagon and
#TubeStrike was born.
With some quick thinking, reactive brands were able to stand out and
create a buzz during the 24 hours, by offering Twitter content that was
interesting, original and relevant.
Some of my favourite humorous responses or those who have simply taken advantage of the strike to gain presence, include:
No need for B.O. on the bus…
Not all tubes will let you down!
<