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Building customer relationships through experiential marketing

By Sally Durcan // Mon 25^th March 2013

With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.

The mai...

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Building customer relationship through experiential marketing Sally Durcan Hotcow Blog

It's time to escape the norm

By Sally Durcan // Fri 8^th March 2013

Experiential Marketing, Mobile / Interactive, Online

In order to move away from normality, you have to make a concious effort to make your brand remarkable. You can’t...

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It's time to escape the norm Sally Durcan Hotcow blog

Experiential location finding - why common sense, makes no sense

By Sally Durcan // Thu 31^st January 2013

Experiential Marketing

It’s 3pm. The concept has been finalised and thankfully, the client has bought into your ideas & overall strategy.

All that is left are the details and, as many would remind u...

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Experiential location finding - why common sense, makes no sense Sally Ducan Getmemecdia.com

The importance of creativity and out-of-the-box thinking in a live marketing environment

By Sally Durcan // Fri 7^th December 2012

Experiential Marketing

In today’s cluttered marketing landscape, producing a live campaign is a bold, daring move, that can make your brand shine out amongst competitors. As one of the most innovative and unique eleme...

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The importance of creativity, Sally Durcan getmemedia.com

How to trigger emotions in experiential marketing

By Sally Durcan // Mon 26^th November 2012

Experiential Marketing

On average, people are being bombarded with over 10,000 visual advertising and promotional messages per day. While 80% of marketing campaigns are simply vis-ual, how do you know if your message is get...

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How to trigger emotions in experiential marketing Sally Durcan Getmemedia.com

The Truth Behind Brilliant Sampling Campaigns

By Sally Durcan // Mon 29^th October 2012

Unusual

Brands are wising up to the fact that getting their product in the hands of consumers is critical to business growth. Everyone loves a free sample, however, new insights from Hotcow’s shopper su...

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The Truth Behind Brilliant Sampling Campaigns, Sally Durcan getmemedia.com

Wed 31^st July 2024

INITIALS CX LAUNCHES “100 WAYS TO SUMMER” CAMPAIGN FOR GRAND CENTRAL RAIL

By Pete Davis

Thu 22^nd February 2024

RunThrough Announces Nuun as Official Hydration Partner for 2024

By Pete Davis

Tue 17^th January 2023

Understanding Consumer Mobile Gaming Habits and Preferences

By Hannah Cairns

Wed 30^th November 2022

BSME (British Society of Magazine Editors) Success

By Adrienne Moyce - Publishing Director, Eye to Eye Media

Tue 8^th November 2022

'Cost of Living Impact on Families' Insight Report

By Lynne Barcoe - Co-founder Humanise

Admedia	Adrienne Moyce - Publishing Director, Eye to Eye Media	Alex Marks	Alexandra Gold
Allan Williams	Andy Sutherden	Blackjack Promotions	Claire Wright
David Allison	Emma Caswell	Frances Dickens	Francis Turner
Gina Rembe	guest blogger	Hannah Cairns	HeadBox
Iain Langfield	Jonathan Harman	Julie Roberts	Karen Stacey
Kelsey Martin	Laura Thomas	Lee Porte	Lynne Barcoe - Co-founder Humanise
Martin Shellaker	Matt Beech	Pete Davis	Peter McNeile
Richard Ardley	Ruben Pillai	Rupert Staines	Sally Durcan
Sean Singleton	Sharyn Smith	Simon Orpin	Simon Redican
Simon Russell	Sky Media	Stephen Connor	Stuart Bryan
Stuart Bryan	TAN Media	Thomas Hughes	Tori McBride - Fifty Technology
Toucan	Wahida Ashiq