Advertise Your Brand on Cash Machines at Convenience Stores

Provided by atmAd, an NCR Atleos Company
Connecting brands with cash machine users at some of the UKs largest convenience stores.

Tell us about the Opportunity / What is it?

Evaluations conducted by IRi Worldwide show a positive correlation between a visit to a cash machine, seeing a branded campaign on that machine & then the sales of the product being promoted. Not only do cash machines influence purchasing behaviour on the featured product but there is also a halo effect on ROI & sales uplift on the brand as a whole & even on other brands within the company's portfolio. This is why so many brands include ATMs as part of their shopper marketing campaign schedules.

What is the Marketing Objective?

Drive to aisle and influence purchasing behaviour. In a landscape of media opportunities all vying to get consumers attention, an ATM campaign offers a unique 43 seconds of undivided attention with your campaign message whilst the consumer is in a money mindset and thinking about what to buy right before they enter the store, the perfect time to influence their purchasing decisions! Whatever you're promoting we can help you plan a successful campaign to deliver results.

How does it work?

On average, our ATMs deliver 58 million engagements (one to one advert views), approx. 6 million branded receipts & see a total of 4 billion in cash withdrawn every month. Your campaigns can be as big, or small, as your budgets and/or brands or services allow. We will work in partnership with you to plan a campaign, bring it to life & ultimately deliver results. atmAd are the team that manage the end-to-end process, from building relationships, through to creating captivating campaigns and bringing those campaigns to life on screen, right through to post-campaign reporting.

Who's used it in the past?

Unilever, Nestle, Mars, Kimberly Clark, McCain, Pernod Ricard, Wickes, Netflix, Government, Experian, and many more - https://www.youtube.com/user/atmAdCampaigns/videos

Features / Benefits

• No one takes their eyes off the machine when they are withdrawing their hard-earned cash, that makes ATM's a solid 1-2-1 medium. • There are approximately 43 seconds of user engagement time with each visit to a cash machine so your promotional campaign can expect a captive audience. • We only run one campaign at a time on a machine, so ATM advertising delivers 100% SOV. • Because our channel is essentially a digital platform we can ensure 100% compliance.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
DE
Main Shopper
Students
LOCAL MEDIA
OUTDOOR / AMBIENT
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearINCREASE SALESSALES PROMOTION
SHOPPER MKTG
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