RBS Business Agenda Magazine is dedicated to providing insight and inspiration to business leaders through thought leadership articles, industry news, interviews and profiles. Each issue is accompanied by local and sector supplements, adding value and increasing the scope and usefulness of the publication.

Engagement - Each issue of RBS Business Agenda Magazine is sent out with a personalised letter from the corporate bank's CEO, Mark Catton, and positioned as an opportunity to directly contact him.

• Display pages • Advertorials • Inserts • Brand partnerships and sponsored supplements (on request)

With over 120 customers featured in RBS Business Agenda to date, this is a valuable promotional opportunity for customers and their competitors, making it something they want open and read.

83% felt more informed about business and financial issues having read the magazine. 56% took an action as a result of reading the magazine. Efficient targeting - low wastage as mailed only to senior decision makers within these organisations. Each issue is supported by an effective internal communications programme to ensure magazine's distribution is followed up with direct customer contact by Relationship Directors.