Hill and Knowlton helped adidas unveil their latest global campaign - the biggest in the brands history - with the launch of 'all adidas'. This was the first time ever that adidas has created a campaign that leverages the three divisions that make up the brand - Sports Performance, adidas Originals and Sport Style, and combines them in one commercial that shows the unique breadth and depth of the brand.

To unveil the latest global adidas campaign.

Hill and Knowlton seeded the commercial out to trade, sports, news and lifestyle media, achieving over 100 items of media coverage including stand-out coverage in Marketing, Daily Star, The Sun, MTV, Telegraph Online, OK, GQ and Harpers Bizarre.

The commercial received 2.3 million views on YouTube and the UK coverage was heralded by the brand as a stand-out market.