Having identified that London's carbon emissions are the highest in the UK, British Gas wanted to encourage energy efficient behaviour and set themselves apart from other energy suppliers. They did this by creating 'Green Scene' alongside Carat, a 6 month campaign of weekly advertorials in Time Out magazine offering engaging and educational material making it easy for an individual to take positive action. The campaign achieved what it aimed to and more, including a 202% increase in value of investment. Find out more...

To promote a more environmentally sound way of life by reducing the CO2 emissions of Londoners.