CASE STUDY: Highland Golf Links Marketing to Tee Time Visitors

Provided by Sky Media
Highland Golf Links chose a bespoke AdSmart package for marketing to tee time visitors.

What was the Challenge / Background of the Campaign?

Highland Golf Links chose a bespoke AdSmart package for marketing to tee time visitors, Highland Golf Links was a collaboration between Royal Dornoch, Castle Stuart and The Nairn Golf Club using an AdSmart campaign to drive traffic to their website for booking golf and accommodation packages.

What was the Solution?

Targeting was out of region, to high affluence males in areas with access to flights to Inverness airport. Overlaid with Sky Sports Subscribers.

What were the Results?

Top Line Results: +225% increase in page views in August 2020 vs August 2019. 184% increase in new website users during the AdSmart campaign. +31% new website users remained after the campaign vs same period 2019.

What were the Key Learnings of this Campaign?

"Our ad was viewed 170k times which have really shown the value vs the relatively small cost. One of the main selling factors for the group here for AdSmart is the way you can target exactly the type of people you want to purchase including the locations you want the ad to be played out. We were able to work very closely with Sky to pick the households we wanted seeing our ad who we think would really benefit from the coming to Scotland & playing our championship courses & staying in luxury hotels, we felt we were getting a real benefit from using AdSmart." General Manager

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details184% increase in new website users during the campaign
35 - 44
45 - 54
55 - 64
65+
Male
AB
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Scotland, NATIONAL, All RegionsAll YearDIRECT RESPONSE
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