CASE STUDY: Mathnasium - Enrolling with AdSmart

Provided by Sky Media
Mathnasium is a relatively new entrant into the UK market so they had limited brand awareness.

What was the Challenge / Background of the Campaign?

Mathnasium is a relatively new entrant into the UK market so they had limited brand awareness and their offering is solely maths while many of the competition tend to offer a variety of subjects. Mathnasium have 16 franchisees in the UK and traditionally have used digital platforms and local press to generate leads.

What was the Campaign Objective?

The objective was twofold; to build more brand awareness in our local franchisee areas and to ultimately drive good quality leads into the business which would drive enrolment.

What was the Solution?

Targeted Mid High to Very High Affluent Households with children 5-15 and who lived within the chosen radius of each of the centres chosen. The campaign ran for 6 weeks delivering a heavyweight frequency.

What were the Results?

+65% Increase in leads into centres when AdSmart was running+60%. Increase in course enrolment. Higher Quality Leads.

What were the Key Learnings of this Campaign?

"This was Mathnasium's first foray into TV advertising and we have been delighted with the results. Our primary concern was about the quality of leads that we would be generating but this proved unfounded, as we have seen the right customers come through time and time again. We are looking now to make AdSmart part of our marketing plan for the whole year." Louise Young - Head of Marketing, Mathnasium

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMid to High Affluent Households with children 5-15
25 - 34
35 - 44
45 - 54
Female
Both
AB
ABC1
Kids HH
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All Regions23 Mar 23BUILD AWARENESSBRAND STRATEGY
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