Moonbug understands the modern family. We've earned parents' trust by listening to them and being a resource to them on their parenthood journey, whether they're seeking potty training support or need help navigating complex topics like body confidence. An insight led strategy saw Blippi partner with the Dove Self-Esteem Project to bring their important global mission to a younger audience and their parents, helping to build self esteem and body confidence for families.

INSIGHT: We heard from parents that their child's mental health is the #1 thing they worry about, especially given that kids' self-esteem begins to develop as early as age 4. SOLUTION: Blippi was the perfect partner to help the Dove Self-Esteem Project bring their important global mission to a younger audience and their parents, helping to build self-esteem and body confidence for families. This content was tested and proven to boost self-confidence amongst our young viewers.

A bespoke partnership that saw Moonbug create a tentpole 75 minute special, a studio album with 9 music videos, a series of social shorts and a downloadable parental toolkit. https://www.youtube.com/watch?app=desktop&v=CeTR8HQvE4&t=0s