CASE STUDY: One Scotland use radio for anti-racism campaign

Provided by Radiocentre
The Scottish Government's anti-racism campaign faced a challenge to increase active participation with 14-25 year olds.

What was the Challenge / Background of the Campaign?

The Scottish Government's antiracism campaign, One Scotland, was facing a challenge to increase buy-in and active participation amongst a younger 14-25 year old audience. The trustworthiness of radio and its presenters made it possible to get the message across without patronising and alienating people. In this way, radio became a credible mouthpiece for anti-racism messages. A live music tour entitled RoAR (Rock Against Racism) was created which visited four 100 capacity venues across Scotland. Find out more...

What was the Campaign Objective?

To achieve a direct response.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details14-25 year olds.
16 - 24Both
ABC1
C2
Students
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
ScotlandAll YearDIRECT RESPONSE
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service