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CASE STUDY: Soreen Family Driven

Provided by Humanise
Insight led Innovation for Soreen.
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What was the Challenge / Background of the Campaign?

Research, develop and sense check a new Soreen loaf for families and kids.

What was the Solution?

We developed and tested the loaf with families within their real worlds and communities. The parents were crucial in idea generation as well as feedback - it was family centric innovation.

What were the Results?

The Soreen Lunchbox Loaf was successfully launched within the UK and sees continual growth in sales each year. It has been endorsed by Change4Life as a healthy snack for kids.
Reference: 19147 // Posted: 22.09.22

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BudgetReach & FrequencyTarget AudienceMedia Used
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All AgesAll Genders
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RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions21 Sep 22ENGAGEMENTRESEARCH
SHOPPER MKTG
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