CASE STUDY: Strongbow use commercial radio to launch "Bowtime"

Provided by Radiocentre
Strongbow used radio to create "thirst appeal" at relevant times to generate high response during Summer 2008

What was the Challenge / Background of the Campaign?

Strongbow, the UK's number one cider brand, wanted to deepen drinkers' relationship with the brand in an increasingly competitive market. To achieve this, the brand launched its "Bowtime" commercial radio programme - striking up an engaging dialogue with drinkers. In the summer of 2008, the challenge was to recruit as many Strongbow drinkers as possible and prompt people to order Strongbow when visiting the pub. Radio allowed Strongbow to talk to the audience at precisely the time when this message is most powerful - the mid afternoon - when workers are thirsty. Find out more...

What was the Campaign Objective?

To recruit as many Strongbow drinkers as possible

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsStrongbow drinkers.
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearENGAGEMENT
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service