To raise awareness of T-Mobile's "Top Up Friday" offer and encourage people to become T-Mobile customers. To enable T-Mobile to communicate directly with their target audience. In particular, when the target audience would be most receptive to T-Mobile's offer. Our solution was to create a site that provided a regional guide giving people brand endorsed information centred around how to make the most of (or "top up") their weekends. Find out more...

To raise awareness of T-Mobile's "Top Up Friday" offer and encourage people to become T-Mobile customers