The Adventurists had been working closely with Hendrick's Gin championing their brand. We wanted to take the relationship onto the next level and create a collaboration. A brand partnership.

Both the Adventurists and Hendrick's Gin wanted to increase brand advocacy in global markets. We wanted to increase interaction on social networks and most importantly, combined, we want to give our customers an excellent, innovative and original experience.

We're producing a series of global Afternoon Teas. Taking place in London, Edinburgh, New York, Madrid and Sydney. These events host a legend of adventurist speakers, sampling of Hendrick's Gin and the finest tea and cakes. All elements are creatively implemented with bespoke experiential in unusual and grand venues. We've been making plenty of noise and generating a real buzz around the teas using social networks, our existing audience and our website.

The partnership immediately generated over £18k of PR in two weeks of it's announcement. We've increased our audience. The tea's have sold out to date. Brand awareness and discussion between our customers has been excellent. We're still in partnership and reporting on it's effects right now! Come and see for yourself....

We're proud to have a very strong alignment with Hendrick's Gin. We've used some excellent non-traditional methods to give our customers an original and memorable experience.