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CASE STUDY: Virgin Active Gets 82% Increase in Club Walk-ins

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Develop a strategy that increases consumer engagement with Virgin Active as a brand, also influencing upturn in club walk-ins.
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What was the Challenge / Background of the Campaign?

Develop a strategy that increases consumer engagement with Virgin Active as a brand, also influencing upturn in club walk-ins. Find out more...

What was the Campaign Objective?

To meet this objective, Amnet/Amplifi worked closely with Near data platform providing actionable intelligence on people and places. Near used its SaaS product Allspark to build an effective two-phase campaign strategy to identify, and reach Virgin Active's target audience.
Reference: 18759 // Posted: 03.03.20

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kConsumers in close proximity to a Virgin Active health club
All adultsBoth
ABC1
C2
MOBILE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions, WestAll YearENGAGEMENTPUBLIC RELATIONS
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