LoopMe Exceed All Client Benchmarks Doubling CTR Performance & Driving Brand Uplift in Awareness Across Markets for Visit London
Drive awareness and increase consideration to visit London. Difficulty increasing awareness and consideration to visit London across the U.S., Germany and France.
- Leverage PurchaseLoop Audiences to identify key audience
- Use PurchaseLoop Brand to increase awareness and consideration
- Target users with engaging video, display and rich media to drive engagement
LoopMe exceeded all media performance client benchmarks, with CTR 2x higher than benchmark.
2 x lift in CTR across markets versus client benchmark
140% lift in awareness in Germany
167% lift in awareness in the US
51% lift in awareness in France
""LoopMe planning and activation support on the Let's Do London campaign went above and beyond our expectations. Their prompt and efficient resolution of problems, as well as applying timely optimisations, helped us achieve our KPIs and outperform on all benchmarks."
Karen Hernandez, Programmatic Manager, Wavemaker
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