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CASE STUDY: Your M&S For Business SEAT Incentive scheme

Provided by Your M&S for Business
CASE STUDY: Your M&S For Business Drive SEAT- Incentive Scheme to increase sales with Gift Vouchers
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What was the Challenge / Background of the Campaign?

Seat wanted to increase car sales on a mega sale weekend.

What was the Campaign Objective?

Increase brand awareness & boost sales.

What was the Solution?

The Objective for Seat was to increase Sales on a mega sale weekend. Seat's campaign, 'Christmas has come early - Pay no VAT and this weekend only - Buy a Seat and get up to £400 worth of M&S vouchers with 8.9% APR Representative Finance.' The brand awareness of M&S and the marketing campaigns to fuel this sale were clearly shown in the results.

What were the Results?

By collaborating with M&S, SEAT recorded a 400% increase on their sales.

What were the Key Learnings of this Campaign?

Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Automotive brands which utilise Your M&S for Business Incentives include RAC, Webuyanycar.com and Ford.
Reference: 10080 // Posted: 13.07.12

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsABC1; 25 - 55 year olds; 33% British Women; 25% British Men
16 - 24
25 - 34
35 - 44		Both
ABC1
C2
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
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