Content is King but Distribution is Queen

Provided by Teads
Planning an effective distribution strategy can make or break your video ad campaign - this is where Teads can help

Tell us about the Opportunity / What is it?

The opportunity here is, video advertising. This is one of the strongest growth drivers in advertising, with adspend in the UK climbing to £325 million in 2013, a 60% rise year on year . This growth is expected to continue, with mobile video advertising set to register phenomenal growth in 2014.

What is the Marketing Objective?

The main objective is to get your brand seen when people are online. Its a fantastic way of creating brand awareness and by creating and distributing effective content, which will help you generate standout amongst your competition.

How does it work?

While excellent content is vital if your brand is going to deliver stand-out brand experiences the distribution strategy is nearly - if not more important. Many brands release excellent creative only to have their video languishing unwatched on their YouTube channel. Planning an effective distribution strategy can make or break your video ad campaign.

Who's used it in the past?

Clients to have benefited from Teads distribution tactics include Heineken, Emirates, Evian, Nivea and Ford.

Features / Benefits

Teads' distribution strategy promotes engaging video experiences using innovative formats which are 100% viewable by design.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
Main Shopper
Students
ONLINE / VIDEO
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions13 Aug 14BUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service