Pringles created a promotion for summer festivals to target the youth market, turning their iconic cans into music speakers
Samsung took advantage of a lack Scandinavian pick up of the touch screen mobile phone to gain deep penetration into the market
Reebok's app engaged users by providing real world benefit and told their social network all about it, and Reebok's trainers
Dulux used how environment affects mood to produce a campaign that touched people through the regeneration of communities
