The revolutionary inRead format is now available on iPad and Android tablets, Teads has already solved the industry's biggest problem: lack of premium video inventory on desktop. Now inRead Mobile has been scaled to provide this same solution cross-platform and smartphones.

inRead Mobile brings quality and scale to mobile advertising. Just as with the desktop version, inRead on mobile sits within the heart of an article. The format works on view-to-play, the video only plays when the user scrolls down and sees the entire unit. If the user scrolls further down and continues to read the article, the video pauses until they eventually scroll up again and the video starts again.

This format is already live on the world's leading publisher sites and has been used by brands including Evian, Kia and Samsung.

WHAT YOU NEED TO KNOW • Available on iPad and a number of android devices • Operates on mobile web • Skippable from the first second • Full share buttons available WHAT TARGETING IS AVAILABLE? Targeting is available on vertical and site basis, contextually and by Wifi