CASE STUDY: Engaging Real Time Advertising with Bet365

Provided by Rezonence
Bet365 used FreeWall Triple Play technology to increase deposits with CTR's of 1.5%

What was the Challenge / Background of the Campaign?

Bet365 were looking to increase the number of account acquisitions and deposits during the Champions League.

What was the Campaign Objective?

To encourage football fans to sign up and/or deposit sums into their Bet365 account, whilst achieving great engagement and CTR rates.

What was the Solution?

Utilising FreeWall® Triple Play and an engaging survey style question on the targeted audience of Haymarket's FourFourTwo to drive DR. The Bet365 FreeWall® was a layered experience, seamlessly delivering 3 high impact formats for the price of 1: i) the in-stream Bet365 ad ii) a related survey style question to engage the reader iii) a tailored kicker image at the bottom of article containing the odds of the selected team as well as a clear call to action to "Place a bet now". FreeWall® was frequency capped to 1 ad unit per user per month.

What were the Results?

Bet365 and FreeWall® achieved engagement rate of 29.29% (industry average 2%, according to DoubleClick) and Click-through rates of 1.5% (industry average 0.1%, according to DoubleClick).

What were the Key Learnings of this Campaign?

FreeWall's rapid deployment meant ads could be updated in real time, in response to upcoming matches and changing odds.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsFootball Fans - During 2014/2015 Champions League
All adultsMale
MOBILE
ONLINE / DISPLAY
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL01 Oct 14 - 01 Jul 15ENGAGEMENT
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service