Location Targeting on Mobile

Provided by AdMaxim
Opportunity to speak to your customers according to their location. This is a real USP of mobile marketing.

Tell us about the Opportunity / What is it?

AdMaxim has 5 location products that can be bought for a broad range of different campaigns. 1) Live location targeting and optimisation - as granular as postcode (lat/long) 2) Pinpoint Location Targeting - of any real world location e.g a store, travel hub etc. 3) Historical Location - using the data from 2 to build specific audience profiles, targeting consumers according to their behaviour. 4) Location & Weather - specified weather conditions are used at specific locations as a trigger. 5) Dynamic Creative Optimisation - uses a location to create a bespoke message.

What is the Marketing Objective?

Dependent on the needs of the each individual campaign. For example, a retailer may use live location targeting to drive consumers in to their nearest store with a specific message or offer, or they may choose to use historical location to target consumers who have visited one of their competitors stores. Location is a USP of mobile marketing and can be harnessed to poweful effect.

How does it work?

AdMaxim mobile location technology is based on two primary types of location data: Device location i.e. where a user's device is at any one time or place location i.e. real world geography and places such as postcodes or retail outlets. AdMaxim sources device location information from two primary sources: User lat/long data (more accurate as this is sourced from the user's device settings) and IP address (not as accurate and used for higher level geo-targeting)

Who's used it in the past?

A whole range of advertisers, including Nokia, Vodafone, Tesco, Greggs, Mexx, Homebase, Boots and O2.

Features / Benefits

Location targeting is a real USP of mobile marketing. No other media allows you to speak directly to your consumers according to their location - be that current or historical.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMobile Users
All adultsBoth
All
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearENGAGEMENT
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service