RESEARCH: Maximising Promotional ROI - FREE White Paper

Provided by smp
smp and their PromoSignature tool can play a pivotal role in helping brands maximise promotional ROI. Find out more here.

What was the Challenge / Background of the Campaign?

Up to now it's been hard to know just how each brand's customers react to promotions in general and the different types of promotions. In a four month study led by the Future Foundation, and sponsored by smp and 8 other organisations, PromoFutures interviewed thousands of shoppers across Great Britain. As a result, Future Foundation established PromoTypes - the first segmentation based on promotional responsiveness.

What was the Campaign Objective?

To establish a way in which marketers can maximise their ROI from promotional activities.

What was the Solution?

smp's unique PromoSignature™ tool applies key insights from this study, informing brand owners as to the specific behavioural characteristics of their shoppers including: promotional responsiveness, preferred promotional mechanics, offers and media routes for each group.

What were the Results?

smp has used its findings, expertise and experience to create 'Maximising Promotional ROI', a free white paper available for download. This looks in depth at the issues facing marketers in generating the best possible promotional results, recommends some possible approaches and introduces the capabilities of PromoSignature.

What were the Key Learnings of this Campaign?

smp and its PromoSignature tool can play a pivotal role in helping brands build highly effective promotional strategies.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
Female
ABC1
C2
Main Shopper
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service