Global Film-makers were invited to submit a short film inspired by underground music scenes. Two winners selected by the Sundance Film Festival judging panel, received Nokia Lumia 920's to complete their films and $5,000 cash. Both films were screened at Sundance London.

To amplify Nokia's partnership with Sundance London To engage new audiences with Nokia Lumia The highlight film-making capabilities of the Nokia Lumia 920 To drive social conversations and equity

A global contest that Talenthouse promoted to existing Talenthouse film-making community as well as a network of blogs, universities, forums, colleges and film communities. Social voting on submissions drive overall social engagement and immersed Nokia Lumia into millions of peer to peer Facebook & Twitter news feeds. Over 300,000 engagements around creative submissions. Positive PR and sentiment around life changing opportunity. Campaign translated into multiple languages. Winners also got to have lunch with the programme directors of Sundance London.

Both winners were flown to Sundance London. 300,000 + engagements around the campaign 1.5 million news feeds posts and conversations Over 5 million + PR and social impressions Positive stories and content

6 week submission period minimum for film required Cash for film based Creative Invites is essential Film-makers responded well to mentoring element as well as cash