Partnership Opportunities with Moonbug Entertainment

Provided by Moonbug Entertainment Ltd
A global portfolio of family brands with a simple mission of creating content that kids and parents love.EG Cocomelon, Blippi.

Tell us about the Opportunity / What is it?

Moonbug is an award-winning global entertainment company inspiring parents and kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids entertainment brands in the world including CoComelon, Blippi and Little angel. Moonbug reaches 7.7 million UK households monthly with a target audience of Parents with children 0-12. We are very much where streaming families are viewing content on YT/CTV. 70% of our watch time is on CTV where families are co-viewing and parents are in control of the screen time.

What is the Marketing Objective?

By collaborating with Moonbug Entertainment, a brand gains a unique opportunity to harness the immense potential of our digital streaming family audience. We work closely with trained experts in education and research to make sure our content is age-appropriate and provides educational value that complements the skills kids also learn through play and time with family.

How does it work?

We run paid media video campaigns (non-skip 20' and skippable 30') across Moonbug's owned and brand safe YT/CTV and social channels when a brand is looking to target parents with a pre-school audience at scale. Seeing well over google BM and bringing incremental reach to a plan. For a bespoke custom content partnership where we integrate a brand in to a Moonbug IP we would work to the brief and include all our touch points where applicable from a custom episode, social activation, events, gaming and paid media support.

Who's used it in the past?

Unilever Dove x Blippi self esteem partnership (see case study), Liverpool football club, Racal and Friends, EE, Tkmaxx, Vinted, M&S, Universal, Paramount, J+J - any brand wanting to reach parents in a co-viewed environment and where they are watching content across YT/CTV Moonbug channels.

Features / Benefits

Extensive Reach: Through our global presence, we can effectively showcase your brand to millions of families who actively engage with our offerings. Family-Centric Audience: Our streaming platform attracts families seeking quality entertainment, educational content, & products suitable for children. This offers an ideal demographic for your brand to target & engage with. Customized Brand Integration: We understand the importance of maintaining brand identity, & our team excels at creating tailored & seamless integrations that align with your brand's messaging & values.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details7.7 million UK households monthly Parents with Kids 0-12
0 - 9
10 - 15
Female
Both
AB
ABC1
Main Shopper
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP
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