Partnership Opportunity - RunThrough London Ten

Provided by RunThrough Ltd
The RunThrough Foundation is excited to bring you what will be the first ever FREE closed road event to take place in London!

Tell us about the Opportunity / What is it?

The RunThrough Foundation is extremely excited to bring you what will be the first ever FREE closed road event to take place in London! The LONDON TEN by The RunThrough Foundation will take place on 15th December 2024 and will be totally free for all to enter!

What is the Marketing Objective?

The RunThrough Foundation's (CIC) vision is to increase and maintain participation in physical activity amongst families in under represented communities and underprivileged areas across the UK. The RunThrough Foundation will do this by: * Providing free large-scale professionally organised events designed to inspire and welcome families into a life of physical activity * Develop ongoing health and fitness projects in the communities in which we hold our free events * Support ambitious mental health and fitness projects across the UK through grants and other funding

How does it work?

15th December 2024 THE OLYMPIC PARK STADIUM, LONDON EXPECTED BALLOT ENTRIES = 80,000+ PARTICIPANTS ON THE DAY = 7,000

Features / Benefits

In 2023 we delivered the world's first free-to-enter, road closed, licensed mass participation event. * Warrington Running Festival, September 2023 * Ballot entry, zero costs to runners (38,000 entries received). * 7,000 runners across a kids race, 10k and Half Marathon distances * 1,200 places were prioritised to those from low-income areas * Providing and encouraging access to underprivileged sectors of the community. * Transforming the community's approach to active and healthy lifestyles

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
45 - 54
55 - 64
Both
ABC1
C2
DE
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London15 Dec 24BUILD AWARENESSSPONSORSHIP / SPORT
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