Aviva took over the rugby sponsorship from Guinness and needed a quick but credible way of letting consumers know.
To prove the effectiveness of television as an advertising medium
Thinkbox aims to 'rewrite' traditional rules of response by exploring the role of TV in generating short-term response.
Citroën wanted its C5 model to appeal to a more elite audience. The C5 gained a four fold increase in sector share
Wallace & Gromit get cracking on interactivity. TV offers viewers the chance to access exclusive content via the red button.
TV advertising was essential to the launch of Magners in GB.
Sky Broadband needed to increase sales in an aggressive marketplace with broadband headroom diminishing
T-Mobile sets tough targets for direct sales and trialed DRTV to test efficiency versus other media channels.
Nintendo wanted to showcase its new console, the Wii, to a broad audience.
Cravendale was looking to TV to continue delivering great awareness and sales in 2009
Kärcher needed to reignite a consumer power tool market which was down 10-15% in 2008 (Source: GFK)
Waitrose needed to increase shopper frequency in a marketplace dominated by big spenders
The Clean Campaign' was created, a series of six TV advertorials following
Brothers Drinks Co wanted to build distribution for its pear cider brand. TV created a statement among 18-34 year olds
Sainsburys "try something new today" strapline was designed to get people into more adventurous eating.
Carlsberg wanted to be the biggest selling lager during World Cup 2010
55% of the audience said the TV adverts are likely to make them stop smoking!
NHS Smokefree Generation comes out top in the Best Use of TV in an Intergrated Campaign category at the TV Planning Awards
The "Great Adaptations" campaign won Best Use of Sponsorship or Content at the Thinkbox TV Planning Awards
A new TV ad emphasises the smart features that make it "full of lovely stuff" The campaign delivers the highest share of voice.
Direct Line wants to reach out to landlords to promote its specialist products
NatWest used IPTV to target students in their rooms and drive openings of the NatWest Student Account.
The 'Going Deeper' campaign gave permission to our loyalists to get more involved with the brand and offered a call-to-action.
Kerry Foods wanted to launch LowLow and promote its great taste but lower fat. TV sits at the heart of a multimedia campaign.
Frubes teams up with Cartoon Network for an interactive sponsorship. More than 300,000 games are played and sales rise by 21%
Orange wanted to reinvigorate its famous 2 for 1 cinema offer.Its specially designed themed ad break created appointment to view
Scalextric teams up with GMTV 2 to sponsor the Action Stations strand for four months in the run up to Christmas.
Twycross Zoo wanted to increase visitor numbers and raise its profile
British Heart Foundation built awareness of heart attack symptoms with this 2 minute TV event shown on multi channels
ChipsAway needed to build market share and generate new business; skilful use of TV gets their message out to a mass audience.
Adidas wants to bring its slogan "Impossible is Nothing" to life.
VW wanted to increase the top of mind awareness and consideration of the Passat amongst the B Class Sector of car buyers
How Collaboration, Innovation and a Performing Monkey launched Choccie Dodgers.
Auto Trader wants to highlight the dangers of drink driving
Northern Ireland needs to reduce the death rate & get passengers & drivers to buckle up; TV was a major element of the campaign
Alibaba.com needed to increase brand awareness and build trust targeting a time-poor audience with a limited budget
Sheilas' Wheels was a new offering in the car insurance market and they wanted to make a splash amoungst their female audience.
Givenchy teams up with Sky to associate its brand with the glamour of the Oscars, sales up 30% in one year.
Rhino UK's album "Coming Home" by The Soldiers marches to an astounding 500,000+ sales thanks to an innovative TV campaign
Laterooms.com increase its visibility using TV with the campaign winning the Best Newcomer to TV at the TV Planning Awards 2010.
Walkers needed to get consumers excited about new products again. Sales rise 14% as the UK goes crazy for Builders' Breakfast.
"Churchill, is there a robust way to link TV spots to web response?" "Oh yes..."
Carling was not one of the 15 official FIFA partners of the 2006 World Cup, but wanted to build on the passion and momentum.
To raise awareness and understanding among the general public as well as generating enquiries from potential recruits.
comparethemarket.com needed to standout and reduce the cost of customer recruitment
O2 wanted to speak to teenagers to launch their Load & Go card
Warburtons wants to convey its heritage in the bread-making business. Ads featuring family members and interactive TV are used.
Sky evolves it's TV strategy to maximise efficiency & impact, winning the Best Ongoing Use of TV award at the TV Planning Awards
John West decided to put sustainability at the heart of their advertising and move away from price led marketing.
Ask Jeeves wanted to regain lost users and drive growth by providing a unique and differentiated service
Arriva Trains wanted to promote their reduced ticket prices for the 55+ market.
A red button game backed up by TV spots and online activity create a more engaging message.
