Advertise Your Brand on over 14,000 Cash Machines

Provided by atmAd, an NCR Atleos Company
Connecting brands with cash machine users at some of the UKs largest supermarkets, convenience groups, petrol & service stations

Tell us about the Opportunity / What is it?

The atmAd network has over 14,000 ATMs in the U.K and at least one can be found on every U.K high street. Over 5,000 of our screens can be found across the the big 3 supermarket retailers, Tesco, Asda and Sainsbury's and at both supermarket and convenience level. Our reach also extends to the symbol group retailers covering Spar, Nisa, One Stop, Premier, Budgens and Costcutter.

What is the Marketing Objective?

Drive to aisle and influence purchasing behaviour. In a landscape of media opportunities all vying to get consumers attention, an ATM campaign offers a unique 43 seconds of undivided attention with your campaign message whilst the consumer is in a money mindset and thinking about what to buy right before they enter the store, the perfect time to influence their purchasing decisions!

How does it work?

On average, our ATMs deliver 58 million engagements (one to one advert views), approx. 6 million branded receipts & see a total of 4 billion in cash withdrawn every month. Your campaigns can be as big, or small, as your budgets and/or brands or services allow. We will work in partnership with you to plan a campaign, bring it to life & ultimately deliver results. atmAd are the team that manage the end-to-end process, from building relationships, through to creating captivating campaigns and bringing those campaigns to life on screen, right through to post-campaign reporting.

Who's used it in the past?

Unilever, Nestle, Mars, Kimberly Clark, McCain, Pernod Ricard, Wickes, Netflix, Government, Experian, and many more - https://www.youtube.com/user/atmAdCampaigns/videos

Features / Benefits

• No one takes their eyes off the machine when they are withdrawing their hard-earned cash, that makes ATM's a solid 1-2-1 medium. • There are approximately 43 seconds of user engagement time with each visit to a cash machine so your promotional campaign can expect a captive audience. • We only run one campaign at a time on a machine, so ATM advertising delivers 100% SOV. • Because our channel is essentially a digital platform we can ensure 100% compliance.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details44m visitors, 58m advert impressions, ave. 7% unique users
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Female
Both
AB
ABC1
Main Shopper
LOCAL MEDIA
OUTDOOR / AMBIENT
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSALES PROMOTION
SHOPPER MKTG
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