CASE STUDY: Delivering value across Global Partnerships: Eventim

Provided by Webloyalty International Limited
Ticketing agent Eventim were looking to replicate key benefits within additional markets - delivering additional value.

What was the Challenge / Background of the Campaign?

Eventim was looking to replicate key benefits within additional markets - delivering additional value for customers and business alike.

What was the Campaign Objective?

The campaign objectives were to increase the value and frequency of customer transactions in both Spain and the UK, monetise confirmation pages and generate additional revenue from referral commission in these markets, and to integrate the solution seamlessly, without resource-heavy management and optimisation.

What was the Solution?

Eventim's customers were provided with the opportunity to join a market-leading rewards platform in Spain and the UK whereby valuable secondary revenue streams were created from referral commission. The integration was seamless, with reporting and optimisation fully managed by Webloyalty.

What were the Results?

Through continued testing and learning, overlay banners were introduced and fully optimised across all devices and markets.

What were the Key Learnings of this Campaign?

Webloyalty helped Eventim meet their financial goals by stimulating more frequent and valuable customer interactions, making the shopping experience more rewarding for the Eventim and their customers.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
ABC1
C2
ONLINE / DISPLAY
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions24 Jun 20ENGAGEMENTSHOPPER MKTG
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