CASE STUDY - Private Label solution for National Express

Provided by Webloyalty International Limited
National Express was looking to develop its own branded rewards platform to build profitable customer relationships.

What was the Challenge / Background of the Campaign?

National Express was looking to develop its own branded rewards platform with the aim of building more enduring and profitable customer relationships.

What was the Campaign Objective?

The campaign objectives were to incentivised repeat purchases by rewarding customers for their loyalty, to generate incremental revenue (specifically increasing revenue for each transaction), and to increase engagement and fully optimise all touchpoints.

What was the Solution?

Webloyalty launched NX Rewards, a private label solution to help customers save money on their shopping through on-going incentives and shopping benefits, including a market-leading 12.5% cash back rate on coach bookings and access to cashback savings from 1000+ merchants.

What were the Results?

Webloyalty's private label, NX Rewards, increased customer engagement by incentivising members to make repeat bus and coach bookings and offering them the ability to save hundreds of pounds a year on multiple brands by signing up to the NX Rewards platform.

What were the Key Learnings of this Campaign?

10% of members made another National Express booking within 3 months of becoming a member and due to the increase in membership joins, referral commissions for this partner increased by 50%.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
ABC1
C2
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearINCREASE LOYALTYBRAND STRATEGY
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