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CASE STUDY: Driving Awareness of Panadol

Provided by LoopMe Ltd
Award-Winning Campaign: 7.6% Uplift in Awareness for Panadol
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What was the Challenge / Background of the Campaign?

Drive awareness of Panadol to treat fever post-vaccination.

What was the Solution?

LoopMe leveraged PurchaseLoop Brand to measure consumer sentiment towards Panadol in real time. LoopMe used geo-locations of vaccination centers around Malaysia to target users with a 20 second video creative to drive engagement. Users who visited the vaccination centers were then retargeted with another 6 second video to put Panadol front of mind when recovering from the Covid19 vaccination.

What were the Results?

LoopMe's media performance exceeded client benchmarks across both video creatives. • 7.58% Uplift in Awareness • 0.72% Above client CTR benchmark • 88.6% Above client VCR benchmark • 4.39m Impressions Delivered

What were the Key Learnings of this Campaign?

LoopMe won Silver in the Media Performance category in the MSA Awards for our work on this campaign.
Reference: 19152 // Posted: 03.10.22

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsFemale 35-44 Lifestyle, News, Education, Music.
25 - 34Female
ABC1
MOBILE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
GLOBAL29 Sep 22EDUCATE CONSUMERSBRANDED CONTENT
CONTENT MARKETING
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