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CASE STUDY: Outside Broadcast at Longleat Safari Park


Provided by RadioWorks Ltd
Multi platform campaign to generate excitement around Christmas at Longleat Safari Park, specifically targeting families.

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What was the Challenge / Background of the Campaign?

Longleat Safari Park was opening for the first time over Christmas and they had invested heavily in lots of new seasonal attractions and wanted to bring these to life. We created a multi platform campaign to promote Longleat Safari Park's Winter Wonderland at Christmas on Heart London. We ran a breakfast promotion on Heart London with an Outside Broadcast live from Longleat on the last day of the competition with Jamie Theakston and Emma Bunton broadcasting live from the co-branded Heart Radio Bus. Find out more...

What was the Campaign Objective?

The aim of the promotion and activity was to generate excitement around Christmas at Longleat Safari Park, by specifically targeting families around the Christmas winter festivities and educating listeners on the new Christmas attractions.
Reference: 10446 // Posted: 19.09.12

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BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kThe over-alll campaign reached over 3.5 million listeners
25 - 34
35 - 44		Both
All
Kids HH
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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