The challenge of the campaign was to encourage ticket sales for the British Basketball 3 day event at the Sheffield Motorpoint Arena. To achieve this we ran a 1 week co-promotional campaign on Capital Radio Yorkshire. A co-promotion harnesses the power and authority of the radio station to raise awareness and highlight a specific event and its details (i.e. dates, venue, what's on), therefore making listeners aware of the event and increasing ticket sales / footfall. Find out more...

To encourage ticket sales for the British Basketball 3 day event at the Sheffield Motorpoint Arena on July 14th