The challenge of the campaign was to bring Danepak's "Welcome to Mornings" creative to life. We followed a breakfast and drive-time takeover promotion on Magic 105.4 with an Audio Visual campaign. This ensured that Danepak bacon was kept at the forefront of listener's minds giving the campaign real longevity. The Audio Visual pre-recorded script threw forward to online, ensuring listeners entered for yet another chance to win if they weren't lucky enough to win on-air.
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