Try Our Briefing Service

CASE STUDY: Suzuki Swift promotion on XFM Manchester


Provided by RadioWorks Ltd
To raise awareness of the Suzuki Swift and drive footfall to the 5 showrooms in Greater Manchester.

Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

The 5 dealerships in Greater Manchester combined budgets to run the XFM Manchester campaign and each dealer address needed to be equally rotated. During a 5 day pre-promotion period listeners were encouraged to register on-line or via the station street team for their chance to win a new Suzuki Swift. The campaign achieved great stand out for Suzuki amongst their core ABC1 Male 25-54 target audience with all 5 dealership addresses on rotate throughout. Find out more...

What was the Campaign Objective?

To raise awareness of Suzuki Swift and drive footfall to the 5 showrooms
Reference: 10447 // Posted: 19.09.12

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kABC1 Male 25-54
25 - 34
35 - 44
45 - 54		ABC1
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

Advertise on Radio for a Fraction of the Normal Cost Advertise on Radio for a Fraction of the Normal Cost
CASE STUDY: Trend Micro Sponsorship of Absolute Radio CASE STUDY: Trend Micro Sponsorship of Absolute Radio
CASE STUDY: Charity Achieves High Impact with Last Minute Radio CASE STUDY: Charity Achieves High Impact with Last Minute Radio
CASE STUDY: Broadcast PR Radio Day - Tate Movie Project CASE STUDY: Broadcast PR Radio Day - Tate Movie Project
Reach More Listeners with Unsold Radio Airtime Reach More Listeners with Unsold Radio Airtime
view all ideas

More RADIO Ideas

Harness the power of CFM Radio to reach Cumbria and SW Scotland Harness the power of CFM Radio to reach Cumbria and SW Scotland
CASE STUDY: Protecting the Deal for Absolute Radio CASE STUDY: Protecting the Deal for Absolute Radio
CASE STUDY: One Scotland use radio for anti-racism campaign CASE STUDY: One Scotland use radio for anti-racism campaign
Reach Yorkshire and Lincolnshire with 96.9 Viking FM Reach Yorkshire and Lincolnshire with 96.9 Viking FM
CASE STUDY: Text Response Case Study Rolls Royce Recruitment CASE STUDY: Text Response Case Study Rolls Royce Recruitment
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat