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CASE STUDY: Text Response Case Study Rolls Royce Recruitment


Provided by RadioWorks Ltd
Rolls Royce promote a recruitment open day in Preston for Nuclear Engineers across rock fm and talkSPORT.

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What was the Challenge / Background of the Campaign?

Rolls Royce wanted to recruit Nuclear Engineers in Preston in the North of England for Nuclear Engineers. The OTH airtime campaign ran on talkSPORT's North transmitter and Rock FM for one week with the call to action 'Text ENGINEER to 60300 for more information'. We received 435 responses which was great as the role advertised was so specific. Find out more...

What was the Campaign Objective?

Rolls Royce wanted to promote a recruitment open day in Preston for Nuclear Engineers and gain as many text responses for further information as possible.
Reference: 10449 // Posted: 23.08.12

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kWe received 435 responses
All adultsMale
Both
ABC1
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NorthAll YearDIRECT RESPONSE
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