CASE STUDY: Smiggle - Reality Check

Provided by Humanise
Providing Family Insight for Smiggle.

What was the Challenge / Background of the Campaign?

To understand use, purchase barriers and decision making within the stationary market. Probe assumptions on barriers and explore potential new ranges.

What was the Solution?

Sense checking (quant) and in journey insight with children, parents and school teachers. This was to understand and uncover Smiggle's positioning within the market, revealing key wants and barriers to overcome.

What were the Results?

We uncovered the real barriers to purchase and provided recommendations that resulted in the company being able to put in place solutions. To concentrate efforts on competition from supermarkets and ensure the uniqueness of Smiggle brand & products stand out.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
0 - 9
10 - 15
Female
Both
AB
ABC1
Main Shopper
Kids HH
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions15 Sep 22INCREASE SALESRESEARCH
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