CASE STUDY: SanDisk - Official Photo Partners

Provided by smp
How we helped SanDisk increase sales through photo specialist retailers by $3.5m

What was the Challenge / Background of the Campaign?

SanDisk is the global leader in flash memory cards. However, sales through the photo specialist channel had seen increased competition from e-tailers, established consumer electronic retailers and supermarkets. The company wanted to offer additional support to independent photo specialists through an ongoing programme that would resonate with them and give them a reason to re-engage with SanDisk.

What was the Campaign Objective?

Our task was to help SanDisk create a strong partnership with photo specialist retailers, to drive sales of SanDisk high performance imaging memory cards and improve SanDisk's visibility in this channel.

What was the Solution?

A select number of photo specialist retailers across EMEA were identified and targeted with an email and subsequent recruitment pack inviting them to become SanDisk Official Photo Partners. Retailers were asked to follow a simple registration process online. Once registered, they were sent a starter pack with a selection of exclusive POS material plus access to a host of exclusive benefits including launch discounts and access to a dedicated website featuring support materials, a quarterly e-newsletter, product information and business development opportunities.

What were the Results?

$3.5m of incremental sales on SanDisk high performance imaging products within the photo specialist channel within three months of launch - a 12% year-on-year sales increase. By the end of 2010, the OPP Programme had launched in 18 countries across EMEA with 580 registered 'official photo partners' across the region. 41% of those targeted registered for the programme. There were 1,828 unique visitors to the OPP website with 34,419 pages viewed.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
ONLINE / DISPLAY
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
INTERNATIONAL01 Jan 10 - 31 Dec 10ENGAGEMENTBRAND STRATEGY
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service