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CASE STUDY: Sony Monster Hunter Movie Awareness Campaign

Provided by LoopMe Ltd
Award-Winning Campaign: 29.4% Uplift in Consideration to Watch Monster Hunter for Sony Pictures
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What was the Challenge / Background of the Campaign?

1. Difficulty getting customers back into cinemas as a direct result of COVID-19 2. Hard to determine offline measures from digital advertising

What was the Solution?

LoopMe used PurchaseLoop Audiences to identify Sony's in-market audience 4 weeks prior to campaign launch. LoopMe's in-house creative team built custom rich media and dynamic display ads for mobile devices. The creative ad unit featured a Popcorn Integration which displayed the viewing times in cinemas local to the users who were served the ad. The creative strategy proved to generate strong media results and user engagement in a brand safe environment.

What were the Results?

• 29.4% Uplift in consideration to watch Monster Hunter for Sony Pictures driven by LoopMe's PurchaseLoop Audiences & PurchaseLoop Brand. • 1, 532, 511 total impressions delivered. • 77.1% video VCR vs 60% benchmark

What were the Key Learnings of this Campaign?

LoopMe won the Most Effective Use of Mobile category in the MARKies Awards for our work on this campaign.
Reference: 19153 // Posted: 05.10.22

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMale 18-24, enjoy Games, target Saturday & Sunday
16 - 24Male
ABC1
MOBILE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearBUILD AWARENESSCONTENT MARKETING
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