CASE STUDY - Visit London

Provided by LoopMe Ltd
LoopMe Exceed All Client Benchmarks Doubling CTR Performance & Driving Brand Uplift in Awareness Across Markets for Visit London

What was the Challenge / Background of the Campaign?

Drive awareness and increase consideration to visit London. Difficulty increasing awareness and consideration to visit London across the U.S., Germany and France.

What was the Solution?

- Leverage PurchaseLoop Audiences to identify key audience - Use PurchaseLoop Brand to increase awareness and consideration - Target users with engaging video, display and rich media to drive engagement

What were the Results?

LoopMe exceeded all media performance client benchmarks, with CTR 2x higher than benchmark. 2 x lift in CTR across markets versus client benchmark 140% lift in awareness in Germany 167% lift in awareness in the US 51% lift in awareness in France

What were the Key Learnings of this Campaign?

""LoopMe planning and activation support on the Let's Do London campaign went above and beyond our expectations. Their prompt and efficient resolution of problems, as well as applying timely optimisations, helped us achieve our KPIs and outperform on all benchmarks." Karen Hernandez, Programmatic Manager, Wavemaker

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
55 - 64
Both
AB
ABC1
ONLINE / AD NETWORKS
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions, GLOBAL, INTERNATIONALAll YearENGAGEMENTBRANDED CONTENT
CONTENT MARKETING
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