Opportunity - Buy into Sky Atlantic and Sky One Boxset Content

Provided by Sky Media
Sky Media are always looking at a variety of ways to give our customers access to exciting new content.

Tell us about the Opportunity / What is it?

Sky Media are always looking at a variety of ways to give our customers access to exciting new content, including offering all episodes available at once. We have created a sales proposition around this to offer advertisers the ability to deliver high frequency over a short space of time and achieve high share of voice in our premium content that customers love to binge on. Currently in this package are huge shows; The Loudest Voice (staring Russell Crowe), City on a Hill (staring Kevin Bacon) and soon to air Catherine the Great (staring Dame Helen Mirren) amongst others.

What is the Marketing Objective?

Reach audiences consumed in the content they're watching to achieve significantly higher engagement in your ads.

How does it work?

Ideal for retail brands, accessing "stacked" content drives high frequency over a short period. Premium Sky commissioned content across Sky Atlantic and Sky One. Serving across big screens and clickable devices. Opportunity to reach audiences harder to find in linear who like to consume content in Netflix binging fashion.

Features / Benefits

The stacked model appeals to Netflix type audiences, enabling advertisers to reach those harder to find in standard commercial opportunities. Be in the best content in market - from The Loudest Voice to Catherine the Great - Sky are making their highest profile content accessible to customers at once. These stacked shows often deliver 50% of their total audience in the first week, offering a great opportunity to deliver high frequency over a short period.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
All adultsBoth
ABC1
C2
MOBILE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSCONTENT MARKETING
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