RESEARCH: Subconscious Storytelling

Provided by Yahoo!
Proof for the first time online branded content delivers a subconscious impact - 24% greater than offline branded content!

What was the Challenge / Background of the Campaign?

Driving engagement through insight. Subconscious Storytelling is a UK primary research study from Yahoo! that demonstrates how online branded content is enabling marketing communications that go beyond rational understanding to lasting emotional meaning, and in doing so brings consumers closer to brands. This Pioneering research has proven that digital branded content campaigns can cause shifts in subconscious brand values. Find out more...

What was the Campaign Objective?

It looks to understand the value exchange that consumers and advertisers benefit from through engagement with this nascent area of digital advertising. By testing case studies of branded content from leading global brands (McCain, Canon, Shell, Diet Coke) this study has measured both the conscious and subconscious impact that can be derived through brand partnerships in digital, as well as the longer term impact brands can achieve through truly integrated campaigns.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMarketers and Advertisers
All adultsBoth
ABC1
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERSRESEARCH
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service