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CASE STUDY: Trend Micro Sponsorship of Absolute Radio


Provided by RadioWorks Ltd
Trend Micro Sponsorship of Absolute Radio's Traffic & Travel Bulletins

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What was the Challenge / Background of the Campaign?

Trend Micro wanted to be positioned as a safe and secure internet security solution, creating a world where it is absolutely safe to exchange digital information without "slowing you down". To achieve Trend Micro's objectives we ran a 13 week traffic & travel sponsorship across the Absolute Radio platforms. The results were exceptional... Absolute delivered an extra 1.5 million impacts on the one day promotion, and created engaging and humorous editorial. Find out more...

What was the Campaign Objective?

To build brand awareness of Trend Micro and introduce Trend Micro to Absolute Radio's listeners.
Reference: 10448 // Posted: 11.09.12

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BudgetReach & FrequencyTarget AudienceMedia Used
£101k to £250kAbsolute delivered an extra 1.5m impacts
25 - 34
35 - 44
45 - 54		Both
ABC1
RADIO / NATIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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