Try Our Briefing Service

RESEARCH: Yachting World audience insight reader survey

Provided by Time Inc. UK
In October 2008, IPC Inspire conducted a reader survey inserted within the magazine and via the e-newsletter.
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

In October 2008, IPC Inspire conducted survey of the readers of Yachting World Magazine. The survey was inserted into 57,000 copies of October 2008 issue and an online demographics survey also appeared on Yachting World e-newsletter sent to 15,000. The incentive for readers was the chance to win the ultimate sailing gear from Musto worth £1,020. The survey covered areas such as readership, boat ownership, purchasing, expenditure, internet usage and more. There were 791 responses: 751 in paper and 41 online - all responses were analyzed. Find out more...

What was the Campaign Objective?

To gain an insight into the readers of Yachting World magazine.
Reference: 4473 // Posted: 07.04.09

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details791 responses - 94% male with an average age of 49
35 - 44
45 - 54		Male
AB
MAGS / CONSUMER
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDIRECT RESPONSERESEARCH
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

CASE STUDY: 'Fresh' with Lenor campaign CASE STUDY: 'Fresh' with Lenor campaign
CASE STUDY: Fosters engages with Nuts audience CASE STUDY: Fosters engages with Nuts audience
RESEARCH: The Origin Panel's 'Life's Little Luxuries' survey RESEARCH: The Origin Panel's 'Life's Little Luxuries' survey
RESEARCH: IPC Southbank explore internet purchase decisions RESEARCH: IPC Southbank explore internet purchase decisions
RESEARCH: Today's Man: LIVE! RESEARCH: Today's Man: LIVE!
view all ideas

More MAGS Ideas

CASE STUDY: Specsavers create standout with InStyle.co.uk CASE STUDY: Specsavers create standout with InStyle.co.uk
Advertise to Men in Shortlist Advertise to Men in Shortlist
Advertise to Upmarket Men with Esquire Magazine Advertise to Upmarket Men with Esquire Magazine
Opportunity to Reach the Most Engaged Upmarket Male Readership Opportunity to Reach the Most Engaged Upmarket Male Readership
Target 3m+ Gamers Across Future Publishing's Gaming Portfolio Target 3m+ Gamers Across Future Publishing's Gaming Portfolio
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat